Lead UX / Product Designer
Based in Los Angeles, CA
Awards for client work
From Research To Delivery
Featured Works
How I work
How I lead
Building the practice alongside the product.
I joined an agency as its only UX designer and built the practice into a team. Most recently, I led designers across US-based and overseas workstreams on the Capital Group platform.
The job has stayed the same throughout: find people worth investing in, give feedback specific enough to use, and protect the conditions that let them do good work.
01
Growth is the metric
I wrote the reviews, set the roadmaps, ran the critiques. An intern who joined in 2016 became a mid level designer and stayed five years.
02
Leading and still designing
At the agency I stayed hands-on through roughly half the client portfolio and directed the rest through the team. Leading work you couldn't do yourself is a hard way to earn trust, from designers or from the engineers waiting on specs.
03
One bar across parallel work
Separate workstreams, US-based and overseas. Consistency comes from shared patterns and critique that names the specific thing, not from approval gates.
04
Scope is a people problem first
Scope creep starts as a conversation nobody wanted to have. I coached designers to spot the early signals and have that conversation themselves.
05
Design that argues for itself
I defined feature sets and design approach on new business pitches, shaping direction directly with the agency CEO and VP. A practice that can't explain its value in business terms gets treated as a service desk.