Alberto Garcia
Alberto Garcia
Alberto
Garcia
Lead UX / Product Designer
Based in Los Angeles, CA
I design complex, regulated products people can navigate on their own, and I build the teams that ship them.
I design complex, regulated products people can navigate on their own, and I build the teams that ship them.
Awards for client work
8
W3 Awards
8
W3 Awards
1
Addy Awards
1
IAC Awards
1
IAC Awards
From Research To Delivery
12+
Years leading design teams
15+ years designing and launching products
12+
Years leading design teams
15+ years designing and launching products
50+
Projects Launched
Across 30+ clients
50+
Projects Launched
Across 30+ clients
70%
Product Adoption
Plan Manager at Capital Group
70%
Product Adoption
Plan Manager at Capital Group
220+
1-on-1 User Interviews
About a quarter in Spanish
220+
1-on-1 User Interviews
About a quarter in Spanish
Featured Works
Redacted Version
Enterprise B2B SaaS · Fintech
Capital Group
Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.
End-to-End Product Design
New Product Definition
Progressive Disclosure
Design Systems + Governance
WCAG Compliance
High-Fidelity Prototypes
Team Management/Leadership
Role-Based Access Control
Redacted Version
Enterprise B2B SaaS · Fintech
Capital Group
Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.
End-to-End Product Design
New Product Definition
Progressive Disclosure
Design Systems + Governance
WCAG Compliance
High-Fidelity Prototypes
Team Management/Leadership
Role-Based Access Control
Redacted Version
Enterprise B2B SaaS · Fintech
Capital Group
Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.
End-to-End Product Design
New Product Definition
Progressive Disclosure
Design Systems + Governance
WCAG Compliance
High-Fidelity Prototypes
Team Management/Leadership
Role-Based Access Control
Redacted Version
Enterprise B2B SaaS · Fintech
Capital Group
Designed a new platform to replace a 25+ page paper form. It asks only what applies to each plan, so setup takes minutes instead of days. Since launch, it has carried 4,350+ plans through implementation.
End-to-End Product Design
New Product Definition
Progressive Disclosure
Design Systems + Governance
WCAG Compliance
High-Fidelity Prototypes
Team Management/Leadership
Role-Based Access Control
Healthcare · Responsive Web
AltaMed
Six years, three research-led redesigns, and ethnographic user research interviews led in English and Spanish. The patients everyone treated as edge cases, elderly and often without support, turned out to be the most common.
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Healthcare · Responsive Web
AltaMed
Six years, three research-led redesigns, and ethnographic user research interviews led in English and Spanish. The patients everyone treated as edge cases, elderly and often without support, turned out to be the most common.
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Healthcare · Responsive Web
AltaMed
Six years, three research-led redesigns, and ethnographic user research interviews led in English and Spanish. The patients everyone treated as edge cases, elderly and often without support, turned out to be the most common.
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Healthcare · Responsive Web
AltaMed
Six years, three research-led redesigns, and ethnographic user research interviews led in English and Spanish. The patients everyone treated as edge cases, elderly and often without support, turned out to be the most common.
End-to-End Product Design
UX Strategy + Vision
Bilingual User Research
Stakeholder Alignment
WCAG 2.0 Compliance
Personas + User Journeys
Team Management/Leadership
Bilingual UX
Civic Tech/Transpotation · Responsive Web
Foothill Transit
Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
Civic Tech/Transpotation · Responsive Web
Foothill Transit
Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
Civic Tech/Transpotation · Responsive Web
Foothill Transit
Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
Civic Tech/Transpotation · Responsive Web
Foothill Transit
Led the website redesign that brought live bus tracking and trip planning into one cleaner, more accessible experience for riders who depend on the bus. W3 Honorable Mention, Best Transportation Website.
Research to Delivery
Website Redesign
Information Architecture
Trip Planning UX
Responsive Design
WCAG 2.1 Compliance
Third-Party Integration
Team Management/Leadership
How I work
01
Design the system, not only the screen
I start with the interaction model, the patterns, and the component decisions. Made once, they hold across user types, products, and releases that haven't shipped yet.
01
Design the system, not only the screen
I start with the interaction model, the patterns, and the component decisions. Made once, they hold across user types, products, and releases that haven't shipped yet.
01
Design the system, not only the screen
I start with the interaction model, the patterns, and the component decisions. Made once, they hold across user types, products, and releases that haven't shipped yet.
02
Let the evidence set direction
When I can reach users, I interview them. When I can't, I work from analytics and pointed questions to product owners about specific interactions. Direction follows what that turns up.
02
Let the evidence set direction
When I can reach users, I interview them. When I can't, I work from analytics and pointed questions to product owners about specific interactions. Direction follows what that turns up.
02
Let the evidence set direction
When I can reach users, I interview them. When I can't, I work from analytics and pointed questions to product owners about specific interactions. Direction follows what that turns up.
03
Build alignment through delivery
Every ask arrives with an answer already in it. I check that answer against the product, the business, and what users haven't thought to ask for, then bring back what it costs, what it misses, and a prototype the team can react to.
03
Build alignment through delivery
Every ask arrives with an answer already in it. I check that answer against the product, the business, and what users haven't thought to ask for, then bring back what it costs, what it misses, and a prototype the team can react to.
03
Build alignment through delivery
Every ask arrives with an answer already in it. I check that answer against the product, the business, and what users haven't thought to ask for, then bring back what it costs, what it misses, and a prototype the team can react to.
04
AI where it earns its place
I reach for AI where it improves the result and leave it alone where it doesn't. At Capital Group, agents checked design copy against source contracts and published language before anything reached legal, and review closed in one round.
04
AI where it earns its place
I reach for AI where it improves the result and leave it alone where it doesn't. At Capital Group, agents checked design copy against source contracts and published language before anything reached legal, and review closed in one round.
How I lead
Building the practice alongside the product.
I joined an agency as its only UX designer and built the practice into a team. Most recently, I led designers across US-based and overseas workstreams on the Capital Group platform.
The job has stayed the same throughout: find people worth investing in, give feedback specific enough to use, and protect the conditions that let them do good work.
01
Growth is the metric
I wrote the reviews, set the roadmaps, ran the critiques. An intern who joined in 2016 became a mid level designer and stayed five years.
02
Leading and still designing
At the agency I stayed hands-on through roughly half the client portfolio and directed the rest through the team. Leading work you couldn't do yourself is a hard way to earn trust, from designers or from the engineers waiting on specs.
03
One bar across parallel work
Separate workstreams, US-based and overseas. Consistency comes from shared patterns and critique that names the specific thing, not from approval gates.
04
Scope is a people problem first
Scope creep starts as a conversation nobody wanted to have. I coached designers to spot the early signals and have that conversation themselves.
05
Design that argues for itself
I defined feature sets and design approach on new business pitches, shaping direction directly with the agency CEO and VP. A practice that can't explain its value in business terms gets treated as a service desk.